What Do You Charge?
If you are going to be a direct sales consultant, the prices will generally be set by the company you are selling for. However, the other careers in scrapbooking allow you a little more leeway in setting your prices. If you are going to be a brick and mortar retailer or an online retailer, a good rule of thumb when you are just starting out is to add 25% to what you pay for the supplies and set that at your selling price to the general customer. A brick and mortar shop may need to mark prices up a bit more to cover the overhead of having an actual storefront and the expenses that are involved with that location. When setting prices for services, there is always a general rule of thumb that many people agree on as a fair price. The rates are typically charged on an hourly basis or $15 to $25 per hour or per scrapbook. Costs can start at $50 and go up to over $300 for a fully complete scrapbook. If you think this is a bit steep and are uncomfortable charging that much, look at the time that will be required to complete a page and decide what type of an hourly rate you want to make. If you think $10 per hour is fair – which we do – then figure out how many hours will be involved in creating the pages and charge accordingly. Workshop pricing and crop nights should be priced moderately to get people through the door. As we said before, usually $5 - $10 is good for a one day/night workshop/crop. If you will be supplying the materials for the pieces your customers will be creating, up it to $20 - $25 inclusive. Be sure to check and see if you need to share any of the profits with your host or hostess if you are holding these events at a scrapbook store. This should factor into your decision as to how much to charge. When pricing scrapping retreats, you’ll need to secure group rates for the location and pass that on to the attendees. Charge a little extra for your time and the supplies you’ll need, but in general, all the activities besides the scrapping workshops should be passed on to the people attending. They won’t be surprised at this, so don’t hesitate to tell them everything that is involved in the price being charged. What they’re looking at is the opportunity to get away and spend some time doing what they love with other people who love it too. When you hold workshops, crops, or retreats, provide the people who are there with special perks like gift certificates, promotional merchandise, and a percentage off coupon for their next purchase from you. They are much more likely to book business with you again if you show them that they matter to you and you appreciate them. Reward regular customers with bonuses for referrals. If they bring someone new to your next crop, give them a gift certificate or a goodie bag to keep the word of mouth spreading. |
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